Women at Work

Author's details

Name: Apurva Purohit
Date registered: March 13, 2012


Apurva Purohit is the President of the Jagran Group, one of India’s largest multi-media conglomerates with a turnover of USD 350 million and market capitalization of USD 800 million. With over three decades of experience in the media and entertainment industry, she currently manages a diverse portfolio which includes print, radio, digital and outdoor. Over the years, Apurva has won multiple business awards and has been named as one of the Most Powerful Women in Business as per the India Today Group and Fortune India. Apurva has been a leading voice in the Indian business landscape,advocating gender diversity, what ails it, and what organizations and leaders can do to make it possible. She is also on several boards of both for-profit and not-for-profit organizations. She is also the author of the national bestselling book “Lady, You’re not a Man” – the Adventures of a Woman at Work. A must-read for every woman on the quest for work-home balance and determined to succeed in her professional life. Apurva has also been a prominent speaker at Industry forums, several marquee organizations and educational institutions. She lectures extensively on “Leadership Skills”, “The Diversity Triad – How to Cope with the Challenges Working Women face”, “Building Great Places to Work” and “Culture–the invisible differentiator of profitability” Apurva holds a Bachelor’s degree in Science (Physics) and completed her PGDM from IIM- Bangalore.

Latest posts

  1. Happy Old Year! — December 27, 2018
  2. The times they are a-turning! — November 29, 2018
  3. How are organizations dealing with #MeToo — October 15, 2018
  4. Why is everyone objecting to being called a feminist ? — September 27, 2018
  5. Women Superheroes are out to save the world, we should too — August 31, 2018

Author's posts listings

Happy Old Year!

The human mind is designed to focus on negatives rather than the positives around it. The ‘black spot on a white paper’ experiment concludes that everyone invariably notices that one tiny black speck and not the big white expanse of paper it is painted on! This tendency is possibly a survival mechanism, so that we …

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The times they are a-turning!

One of my senior male leaders walked up to me the other day and said “OMG boss you have practically turned me into a woman!” When I laughingly asked him why, he recounted that he had just spent the last hour counselling a young woman and a new mother on his team on the best …

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How are organizations dealing with #MeToo

When the Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013 mandated the setting up of the policy on Sexual Harassment (POSH) most organizations obeyed the letter if not the spirit of the law. Due processes were put in place, ICCs or Internal complaint committees were set up and training conducted for …

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Why is everyone objecting to being called a feminist ?

These days whenever I meet any senior woman and the talk turns to diversity, the first thing she starts the conversation is by saying in a half apologetic-half defensive manner “I am not a feminist”. I don’t understand when feminist became a bad word and being one, considered akin to being part of a clique …

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Women Superheroes are out to save the world, we should too

History is proof that literature, movies and theatre have all portrayed gender roles the way we have popularly known it – women are homemakers, men are breadwinners. In superhero terms, men are supposed to save the world while women are the passive facilitators. But winds of change are upon us and we have none other …

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Japan – Love in Tokyo

For the longest time, my perspective of Japan was distorted by the cinemascopic lens of Asha Parekh and Joy Mukherjee (of the pink lipstick and drain pipe trouser fame), cavorting on the flyovers of Tokyo amidst perplexed looking Japanese men and women, lustily singing about Love in Tokyo with neon signs psychedelically blinking away in …

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Little Black Dress – An Epitaph*

  “Here rests my LBD upon the back of the closet In youth it served me well, to fortune and to renown Fashion frown’d not on its simple classic lines, And stylists mark’d it for their own. Elegant was its cut, and its silhouette full of grace, Heav’n did a recompense, my XL size it …

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Nahi. Kyun nahi lagta sahi? (Why ‘no’ doesn’t feel right)

In the last year, we’ve seen so much of retaliation the world over around sexual harassment at the workplace and elsewhere too. Here in India, we’ve also been very socially vocal about the #MeToo campaign and taken up the “No Means No” movement that Brazilians have during their world-renowned carnival. While resonance with the issue …

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“And Greet with Joy the Dawn of a Golden Age”

Age is but a number, so say the wise. And in this swashbuckling era of Botox and Photo-shopping where medical science is labouring hard to ensure that 50 is the new 30 and 70 is but another name for 50, and however knobbly knee-ed you may be, wearing a mini skirt is completely acceptable, the …

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Hope and Grace!

As we move into the New Year with its inevitably uplifting message of optimism, how should we use this memo to heal the feeling of despair that has been pervading us as we hear about yet another tragedy or a sickening display of hatred and racism or deal with the complete loss of faith in …

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